Products
Our Products
At Jo Bruno Hair, we select our products based on professional performance and a commitment to clean ingredients. We currently feature Innersense Organic Beauty, Davines, and DevaCurl to care for every curl type.
Innersense Organic Beauty is a Certified B Corporation and clean beauty brand that uses natural, organic ingredients to nourish, hydrate, and define curls. We love their commitment to healthy, eco-friendly formulas that enhance both the health and beauty of your hair. We also use their Color Purity line—a professional, ammonia-free color system made with organic ingredients for vibrant, long-lasting color that keeps hair strong and nourished.
Davines is a family-owned B Corp from Italy dedicated to "Sustainable Beauty." They are world leaders in carbon neutrality and biodiversity, using high-grade natural ingredients sourced from Italian farms to create high-performance products that respect both your hair and the planet.
DevaCurl provides 100% vegan and cruelty-free formulas. We rely on their dermatologist-tested, scientifically backed products for specialized styling and "curl flexibility," ensuring your natural texture is protected and respected across every curl pattern.
Innersense
FALL IN LOVE WITH YOUR HAIR AGAIN
Innersense Organic Beauty continues to push the boundaries of new product development by utilizing organic chemistry to raise the bar on clean, luxurious formulas with professional performance to care for your hair, health and planet. Dedicated to wellness through uplifting affirmations, self care and hair ceremonies, our mission is to inform, inspire and empower beauty professionals and consumers to make healthy choices with a brand that aligns with their personal values.
HERE’S OUR PROMISE TO YOU
Clean chemistry, radical transparency and a commitment to the environment are our promises to you. This means no parabens, silicones, sulfates, synthetic fragrances or questionable ingredients. It’s your health. It’s our planet.
Click HERE for your favorite in salon Innersense products!
Davines
Davines is a family-owned B Corp from Italy dedicated to “Sustainable Beauty.”
Davines blends naturally derived ingredients with advanced hair science to create high-performance products that respect both your hair and the planet. Developed and tested in their Davines Village in Parma, Italy, each formula is designed to deliver visible results while minimizing environmental impact. The result is healthier, stronger, more radiant hair—with a luxurious salon experience every step of the way.
Davines focuses on targeted solutions rather than one-size-fits-all products. Each line is designed to address specific hair concerns, allowing for customized care that improves the look, feel, and integrity of the hair over time.
DevaCurl
LIVE YOUR CURLS
DevaCurl celebrates the individuality of every curl, wave, and coil. Their vegan, cruelty-free products empower you to embrace your natural texture, boost confidence, and enjoy curls that are healthy, bouncy, and beautifully defined. Inspired by the curl community and developed in collaboration with dermatologists and professional stylists, DevaCurl helps you live your curls with confidence every day.
Scientifically-rooted and dermatologist co-developed, DevaCurl formulas deliver Curl Flexibility™ with nourishing, high-performance ingredients. Free from sulfates, parabens, silicones, and gluten, each treatment hydrates, defines, and strengthens curls while providing long-lasting shine, softness, and movement. Packaging is made with recycled materials, reflecting their commitment to sustainability alongside exceptional curl care.
